Cadbury Creme Egg
A Cadbury Creme Egg is a brand of chocolate egg produced by Cadbury Schweppes. The egg has a thick milk chocolate "shell", with a white and yellow fondant filling designed to resemble the yolk and albumen of an egg.
Creme eggs are usually sold individually, but are also available in packets of three, four, six, and twelve, and in boxes of eight, fifteen and twenty-four. The foil wrapping of the eggs was traditionally red, yellow and blue in colour in the United Kingdom, though purple replaced blue early in the 21st century. Some green is incorporated into the design in the United States, while the wrapping previously featured the product's mascot—the Creme Egg Chick. Additionally, the eggs have been reduced in size by 15% in the US as of 2007. The brand has proven to be extremely popular worldwide, and in the UK Creme Eggs are the best selling confectionery item between January 1 and Easter, with annual sales in excess of 200 million items and a brand value of approximately £45 million.
While filled eggs were first manufactured by the Cadbury Brothers in the early 1920s, the Creme Egg in its current form was not released until 1971. The eggs are manufactured at the Bournville factory in Birmingham at the rate of 1.5 million per day, and also at other Cadbury factories in countries such as New Zealand.
An original Creme Egg weighed 1.4 oz (40 g) and contained 171.6 Calories. While the size of the eggs has diminished since its introduction in 1971, Cadbury maintains "It hasn't—you've just grown up!" Nevertheless, the 1.2 oz (34 g) eggs - made by The Hershey Company under license from Cadbury and on shelves in the United States since 2007 - are smaller than previous years' 1.38 ounce eggs.
Over the years, Cadbury has introduced a number of products related to the original Creme Egg, including:
* Mini Creme Eggs (bite-sized Creme Eggs)
* Caramel Eggs (soft caramel filling)
* Mini Caramel Eggs (bite-sized Caramel Eggs)
* Chocolate Creme Eggs (chocolate fondant filling)
* Dream Eggs (white chocolate with white chocolate fondant filling)
* Orange Creme Eggs (regular Creme Eggs with a hint of orange flavor)
* Mint Creme Eggs (green instead of yellow "yolk" and mint chocolate)
* Dairy Milk with Creme Egg bars
* Creme Egg Fondant in a Narrow Cardboard Tube (limited edition)
* Creme Egg ice cream with a Fondant sauce in milk chocolate
In recent times, the creme egg has been marketed in the UK and Ireland with the question "How do you eat yours?" and in Australia with the slogan "Don't get caught with egg on your face". Australia has also used a variation of the UK question, using the slogan "How do you do it?" Over the years, there have been several major Cadbury's Creme Egg campaigns.
* "Shopkeeper" campaign of the 1970s in which a boy asks for 6000 Cadbury Creme Eggs.
* "Irresistibly" campaign showing characters prepared to do something unusual for a Creme Egg, similar to the "What would you do for a Klondike Bar?" campaign in America.
* 1985: The "How Do You Eat Yours?" campaign begins.
* 1990-1993: The first television campaign to use the "How Do You Eat Yours?" theme, featuring the zodiac signs.
* 1994-1996: Spitting Image characters continued "How Do You Eat Yours?"
* 1997-1999: Matt Lucas, with the catchphrase "I've seen the future, and it's egg shaped!"
* 2000-2003: The "Pointing Finger" campaign.
* 2004: The "Roadshow" finger campaign
* 2004-2007: The "How Do You Eat Yours?" campaign
In North America, Creme Eggs are advertised on television with a small white rabbit called the Cadbury Bunny (alluding to the Easter Bunny) who clucks like a chicken. Ads for caramel eggs use a larger gold-colored rabbit which also clucks, and chocolate eggs use a large brown rabbit which clucks in a deep voice. The advertisements use the slogan "No bunny knows Easter better than him", spoken by TV personality Mason Adams.
In the UK, around the year 2000, selected stores were provided stand alone cardboard cutout of something resembling a "love tester." The shopper would press a button in the centre and a "spinner" (a series of LED lights) would select at random a way of eating the Creme Egg, e.g. "with chips". These were withdrawn within a year.
During an interview on the April 4th, 2007 episode of Late Night with Conan O' Brien, actor B. J. Novak said that he buys Cadbury Creme Eggs every year, and took issue with Cadbury's claim that the eggs were not getting smaller ("They're Not Getting Smaller, You've Gotten Bigger!"), The Cadbury Schweppes Creme Egg Fact Sheet has a FAQ section with the question, "Why has the size of the egg changed?" and the answer, "It hasn't - you've just grown up!" However, this statement has been on Cadbury's UK-based website since at least October 23, 2003 - long before the smaller 2007 egg was released. However, the UK-based site of Cadbury's global operation does not necessarily apply to Cadbury products purchased in the United States. They are sold by Hershey's under license. The Cadbury Creme Egg in the UK, Canada and Australia remains unchanged and the website FAQ valid. The American Cadbury website makes no claims about the size of the egg nor the size of the eater.
The interview on Conan O'Brien does not mention this, but does go on to show Novak with an unopened Cadbury Creme Egg from 2006, which he'd brought with him to the interview. The camera zoomed in on the two eggs for comparison purposes, and a visible size difference was revealed, with the 2006 egg being noticeably larger.
Cadbury Creme Eggs sold in the United States before 2006 were 39 grams, while today they are 34 grams. 2005 Creme Eggs are 155 grams per pack of four, while 2007 eggs are 136 grams, 12.3% smaller.