Frederick Bean "Fred/Tex" Avery (Wednesday, February 26, 1908 – Tuesday, August 26, 1980) was an American animator, cartoonist, and director, famous for producing animated cartoons during the Golden Age of Hollywood. He did his most significant work for the Warner Bros. and Metro-Goldwyn-Mayer studios, creating the characters of Daffy Duck, Bugs Bunny, and Droopy. His influence was found in almost all of the animated cartoon series by various studios in the 1940s and 1950s.
Avery's style of directing broke the mold of strict realism established by Walt Disney, and encouraged animators to stretch the boundaries of the medium to do things in a cartoon that could not be done in the world of live-action film. An often-quoted line about Avery's cartoons was, "In a cartoon you can do anything," and his cartoons often did just that.
Tex Avery was born to George Walton Avery (Saturday, June 8, 1867 - Wednesday, January 14, 1935) and Mary Augusta "Jessie" Bean (1886 - 1931) in Taylor, Texas. His father was born in Alabama. His mother was born in Buena Vista, Chickasaw County, Mississippi. His paternal grandparents were Needham Avery (October 8, 1838 - after 1892) and his wife Lucinda C. Baxly (May 11, 1844 - March 10, 1892). His maternal grandparents were Frederick Mumford Bean (1852 - October 23, 1886) and his wife Minnie Edgar (July 25, 1854 - May 7, 1940). Avery was said to be a descendant of Judge Roy Bean. However his maternal great-grandparents were actually Mumford Bean from Tennessee (August 22, 1805 - October 10, 1892) and his wife Lutica from Alabama. Mumford was son of William Bean and his wife Nancy Blevins from Virginia. Their relation to Roy is uncertain though his paternal grandparents were also from Virginia. Avery family tradition also claimed descent from Daniel Boone.
Avery was raised in his native Taylor. A popular catchphrase at his high school was "What's up, doc?", which he would later popularize with Bugs Bunny in the 1940s.
Avery first began his animation career at the Walter Lantz studios in the early 1930s, working on Oswald the Lucky Rabbit cartoons. During some office horseplay, a paperclip flew into Avery's left eye and caused him to lose use of that eye. Some speculate it was his lack of depth perception that gave him his unique look at animation and bizarre directorial style.
Avery migrated to the Leon Schlesinger studio in late 1935 and convinced the fast-talking Schlesinger to let him head his own production unit of animators and create cartoons the way he wanted them to be made. Schlesinger responded by assigning the Avery unit, including animators Bob Clampett and Chuck Jones, to a five-room bungalow at the Warner Bros. Sunset Blvd. backlot. The Avery unit, assigned to work primarily on the black-and-white Looney Tunes instead of the Technicolor Merrie Melodies, soon dubbed their quarters "Termite Terrace", due to its significant termite population.
"Termite Terrace" later became the nickname for the entire Schlesinger/Warners studio, primarily because Avery and his unit were the ones who defined what became known as "the Warner Bros. cartoon". Their first short, Golddiggers of '49, is recognized as the first cartoon to make Porky Pig a star, and Avery’s experimentation with the medium continued from there.
Avery, with the assistance of Clampett, Jones, and new associate director Frank Tashlin, laid the foundation for a style of animation that dethroned The Walt Disney Studio as the kings of animated short films, and created a legion of cartoon stars whose names still shine around the world today. Avery in particular was deeply involved; a perfectionist, Avery constantly crafted gags for the shorts, periodically provided voices for them (including his trademark belly laugh), and held such control over the timing of the shorts that he would splice frames out of the final negative if he felt a gag's timing was not quite right.
Porky's Duck Hunt introduced the character of Daffy Duck, who possessed a new form of "lunacy" and zaniness that had not been seen before in animated cartoons. Daffy was an almost completely out-of-control "darn fool duck" who frequently bounced around the film frame in double-speed, screaming "Hoo-hoo! hoo-hoo" in a high-pitched, electronically sped-up voice provided by veteran Warners voice artist Mel Blanc.
Avery's 1940 film A Wild Hare is seen as the first cartoon to truly establish the personality of Bugs Bunny, after a series of shorts featuring a Daffy Duck-like rabbit directed by Ben Hardaway, Cal Dalton and Chuck Jones. Avery's Bugs was a super-cool rabbit who was always in control of the situation and who ran rings around his opponents. A Wild Hare also marks the first pairing of him and bald, meek Elmer Fudd, a revamp of Avery's Egghead, a big nosed little fellow who, in turn, was modeled after radio comedian Joe Penner. It is in A Wild Hare that Bugs casually walks up to Elmer, who is out "hunting wabbits", and asks him calmly, "What's up, doc?" Audiences reacted positively to the juxtaposition of Bugs' nonchalance and the potentially dangerous situation, and Avery made "What's up, doc?" the rabbit's catch phrase.
Avery ended up directing only four Bugs Bunny cartoons: A Wild Hare, Tortoise Beats Hare, All This and Rabbit Stew, and The Heckling Hare. During this period, he also directed a number of one-shot shorts, including travelogue parodies (The Isle of Pingo Pongo), fractured fairy-tales (The Bear's Tale), Hollywood caricature films (Hollywood Steps Out), and cartoons featuring Bugs Bunny clones (The Crack-Pot Quail).
Avery's tenure at the Schlesinger studio ended in late 1941, when he and the producer quarreled over the ending to The Heckling Hare. In Avery's original version, Bugs and hunting dog were to fall off of a cliff three times, milking the gag to its comic extreme. According to a DVD commentary for the cartoon, historian Michael Barrier explained that the problem Schlesinger had with the ending was that, just prior to falling off the third time, Bugs and the dog were to turn to the screen, with Bugs saying "Hold on to your hats, folks, here we go again!" This line was known at the time as being associated with a sexual gag from the radio, with which Warner Brothers did not want Bugs associated. Schlesinger intervened (supposedly on orders from Jack Warner himself), and edited the film so that the characters only fall off the cliff twice (the edited cartoon ends abuptly, after Bugs and the Dog fall through a hole in a cliff and immediately stop short of the ground, saying to the audience, "Heh, fooled you, didn't we?"). An enraged Avery promptly quit the studio, leaving three cartoons he started on but did not complete. They were Crazy Cruise, The Cagey Canary and Aloha Hooey. Bob Clampett picked up where Avery left off, and completed the three cartoons.
While at Schlesinger, Avery created a concept of animating lip movement to live action footage of animals. Schlesinger was not interested in Avery's idea, so he approached a friend of his, Jerry Fairbanks, who produced the Unusual Occupations series of short subjects for Paramount Pictures. Fairbanks liked the idea and the Speaking of Animals series of shorts was launched. When Avery left Warner, he went straight to Paramount to work on the first three shorts in the series before joining MGM.
By 1942, Avery was in the employ of Metro-Goldwyn-Mayer, working in their cartoon division under the supervision of Fred Quimby. Avery felt that Schlesinger had stifled him; at MGM, Avery's creativity reached its peak. His cartoons became known for their sheer lunacy, breakneck pace, and a penchant for playing with the medium of animation and film in general that few other directors dared to approach. MGM also offered larger budgets and a higher quality level than the Warners films. These changes were evident in Avery's first MGM short, The Blitz Wolf, an Adolf Hitler parody which was nominated for the Academy Award for Best Short Subject (Cartoons) in 1942.
Avery's most famous MGM character debuted in 1943's Dumbhounded. Droopy Dog (originally "Happy Hound") was a calm, little, slow-moving and slow-talking dog who still won out in the end. He also created a series of racy and risqué cartoons, beginning with 1943's Red Hot Riding Hood, featuring a sexy female star who never had a set name, but who influenced the minds of young boys - and future animators - worldwide. Other Avery characters at MGM included Screwball "Screwy" Squirrel and the Of Mice and Men-inspired duo of George and Junior.
Other notable MGM cartoons directed by Avery include Bad Luck Blackie, Magical Maestro, Lucky Ducky, and King-Size Canary. Avery began his stint at MGM working with lush colors and realistic backgrounds, but he slowly abandoned this style for a more frenetic, less realistic approach. The newer, more stylized look reflected the influence of the up-and-coming UPA studio, the need to cut costs as budgets grew higher, and Avery's own desire to leave reality behind and make cartoons that were not tied to the real world of live action. During this period, he made a notable series of films which explored the technology of the future: The House of Tomorrow, Car of Tomorrow, and TV of Tomorrow (spoofing common live-action promotional shorts of the time). He also introduced a slow-talking wolf character, who was the prototype for MGM associates Hanna-Barbera's Huckleberry Hound character.
Avery took a year sabbatical from MGM beginning in 1950, during which time Dick Lundy, recently arrived from the Walter Lantz studio, took over his unit and worked on the Droopy cartoons. Avery returned to MGM in October 1951 and began working again. Avery's last two original cartoons for MGM were Deputy Droopy and Cellbound, completed in 1953 and released in 1955. Like many of his later cartoons, they were co-directed by Avery unit animator Michael Lah. Lah began directing a handful of CinemaScope Droopy shorts on his own. A burnt-out Avery left MGM in 1953 to return to the Walter Lantz studio.
Avery's return to the Walter Lantz studio did not last long. He directed four cartoons in 1954-1955: the one-shots Crazy Mixed-Up Pup and Shh-h-h-h-h, and I'm Cold and The Legend of Rockabye Point, in which he defined the character of Chilly Willy the penguin. Although The Legend of Rockabye Point and Crazy Mixed-up Pup were nominated for Academy Awards, Avery left Lantz over a salary dispute, effectively ending his career in theatrical animation.
He turned to animated television commercials, most notably the Raid commercials of the 1960s, ("Oh no! RAID! BOOM!") and the creation of Frito-Lay's controversial mascot, the Frito Bandito. Avery also produced ads for fruit drinks starring the Warners Bros. characters he'd once helped create during his Termite Terrace days.
During the 1960s and 1970s, Avery became steadily reserved and depressed, although he continued to draw respect from his peers. His final employer was Hanna-Barbera Productions, where he wrote gags for Saturday morning cartoons such as the Droopy-esque Kwicky Koala.
On Tuesday, August 26, 1980, Avery died on the job at the Hanna-Barbera studios at age 72. He had been suffering from lung cancer for a year. He is interred in Forest Lawn Memorial Park at Hollywood Hills in Los Angeles, California.
Although Tex Avery did not live to experience the late-1980s renaissance of animation, his work was rediscovered and he began to receive widespread attention and praise by the modern animation and film communities. His influence is strongly reflected in modern cartoons such as "Roger Rabbit", Ren and Stimpy, Tiny Toon Adventures, Animaniacs, Freakazoid, The Simpsons, Tom and Jerry Kids Show and the Genie character in Disney's Aladdin. In fact, an Averyesque cowboy character bore his name in the otherwise unrelated series The Wacky World of Tex Avery. His work has been honored on shows such as The Tex Avery Show and Cartoon Alley. His characters (particularly Bugs Bunny and the risqué antics of Red Hot Riding Hood) were referenced in the Jim Carrey film The Mask.
Today, he is seen as one of the most influential animation directors of all time, whose mark on the industry was surpassed only by Walt Disney.